What Is The Best Dental Clinic Marketing Ideas For Me

Published Jun 17, 19
6 min read

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What’s more, all you need to do is hand out simple referral cards at the office or tuck them into your other practice mailings. To make this idea even more effective, consider incentivizing employees to motivate them to help improve and grow your practice, not just through referrals, but in all facets of your operation.

They are powerhouse consumers who want to make informed decisions for their families. They want a service, not just a product, and in today’s market, they have plenty of dental practices to choose from. A great dental marketing idea that will entice more female household heads to contact your practice is to carefully review your overall marketing image, including your dental practice logo and your existing collateral.

To get an even bigger edge on your competition, suggests “you need to kick butt at hiring.” Think about it. When you have an attentive waiter in a restaurant who is engaged and who attends to your every need, you feel great about that restaurant. The same goes for your dental practice.

Stellar new-patient call handling is imperative. After scoring over 120,000 inbound dental-patient telephone calls, we can confirm that your dental office, like many others, is losing new patients due to poor phone handling. That doesn't mean your team isn't cheerful and helpful, it just means that calls are missed due to front desk responsibilities, there's an assumption that voicemail will cover off, and often there isn't a request by the practice for the patient to book an appointment.

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Provide step-by-step “how to” instructions to help patients help you. Another good marketing idea for the entire dental office team is to regularly look over your website. Is the content up to date? Will your website appeal to the female head-of-household? Is it easy to navigate and does it reflect the quality of your services? Is there a friendly picture of the dentist with their family and/or the team? Fifty percent of consumers fear the dentist on some level, so the friendlier you can make your image, the more success you will have.

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Dental marketing newsletters are proven to drive 70% higher call volume than dental marketing postcards, plus they're twice as effective at engaging the brain. Host fun themed events at your office to let the community know you're not only "all business," but that you can provide an enjoyable experience as well.

This social media site offers you a great way to show the culture of your practice and a place for prospective employees to see what it's like to work with your team. The biggest dental marketing idea of all is team training. As a dentist, you are probably committed to continuing education for yourself and your team.

Have everyone on your dental team bring in all the flyers, emails, and other promotional dental marketing pieces they receive and review them in your huddles. Make sure everyone on your team understands why patients should choose your practice and how important every patient visit is to your practice security.

The good news is that you probably already a foundation that you can build off of, such as a website or social media channels. You can implement many of these tips on your own. But, if like most busy practitioners, you don’t have the time or staff to do this yourself, consider outsourcing your digital marketing efforts to an agency.

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After building your GMB page, you’ll need to optimize your page by filling out each section. Another bonus is that information from your GMB page is automatically synced into Google’s Local Map Pack. This is a listing that groups similar businesses by location and the dental practices located closest to the consumer’s location will rank the highest.

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Your website is usually your practice’s first point of interaction with patients and they will judge your practice based on how your website looks and performs. That’s why website design is so important. You want your practice’s website to be easy to navigate while at the same time, communicating the most relevant information about your services.

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Patients want your webpages to load within two seconds or less. A recent report from revealed an average bounce rate of 9% for pages that take three seconds to load and an average bounce rate of 38% for pages that take more than five seconds to load. More than 70% of local searches were conducted on mobile devices and smartphones in the past six months, so make sure that your website is optimized for the mobile experience Your website content should include keywords to make it easy for search engines to find, crawl, index and ranks its pages.

Many people have been Googling the use of activated charcoal as a teeth whitener. Your blog post can discuss the pros and cons of this DIY treatment and recommend teeth-whitening services that your practice offers. Most people are interested in preserving the teeth they were born with. Your blog posts can talk about healthy oral habits and encourage regular dental check-ups.

Their first stop? Their favorite search engine. More than 90% of online experiences start with a visit to a search engine and 75% of people never go past the first page of the search engine results. You could be the best dentist in the city but if no one can find you, then you’ll have a difficult time attracting new patients.

This might be a wise investment for a busy dental practice. The worst thing you can do is ignore your website and changing search engine algorithm updates. If you don’t do the basics, you’ll website will never be found. 5. Create Engaging Images and Posts on Social Media There are more than 3.

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PPC ads are great for advertising special offers or discounts, which is often one of the biggest pain points of potential patients. If you decide to use PPC ads, it’s best to get the advice of a digital marketing agency that has experience with PPC strategy and management. There is a lot of strategy and science behind PPC and if you don’t have the expertise or time to keep on top of it, you will end up just wasting money and not getting the best results.

Here are a few that may help: 9. Ask Dental Patients for Reviews Asking for reviews and testimonials is another great dental marketing idea. These days, potential patients will read reviews from other patients before they even bother contacting your office. A consistent flow of current positive reviews is free marketing.

Most of these ideas and strategies are very easy and free to do yourself, but if you don’t have the time or expertise, Cardinal Digital Marketing can help you. Contact us today for a free consultation.

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