Which Brand Of Unique Dental Marketing Is The Best?

Published Jan 04, 20
6 min read

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It’s not that they don’t want to take care of their teeth. They simply get busy and forget to come in. You can reach out to the people who have let their appointments lapse with emails. Make sure you personalize the emails, so your lapsed patients are likely to respond by making an appointment.

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You are an excellent dentist, and you have lots of happy patients. Many of those people are happy to refer their friends and family to your practice, but they might forget when they’re out and about. You can increase your referrals by utilizing email marketing. You can include a “refer a friend” section in the email.

This is easy and effective for dental practices. Your website contains a wealth of information about your dental practice. You also might have some online features, such as appointment scheduling. You know that if you get people to your website, you can book appointments, and that’s easy to do with email marketing.

Your campaign manager will track the link clicks to ensure the campaign is working. If not, the manager will tweak the campaign to increase your clicks and your conversions. Have you ever had a patient visit your office, only to say, “I didn’t realize you now offer (X service)?” Or maybe a patient visits and says, “I heard you had a promotion last week.

You can do just that with email marketing. Use messages to make announcements about your practice. People like to be in the loop, and they’ll be happy to get updates. You might only see your patients once or twice a year, but you can build ongoing relationships with email marketing.

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This type of relationship-building will remind your patients that you care about them all the time, not just when they are in your office. Countless dental practices have email marketing campaigns that don’t go anywhere because they don’t follow the best practices. Let’s go over some tips to ensure your campaign is successful.

Some practices have trouble with this because they aren’t sure how to collect emails. You should gather email addresses both online and offline to get the best results. Include an opt-in form on your website where people can opt into your list and collect email addresses on your patient forms.

Finally, you should remove addresses from people who never open your emails. Send them one final email telling them that they will be removed if they don’t take some sort of action. If they don’t respond, remove them from the list, so you don’t end up with low open rates that make you look like a spammer.

Each segment will receive specific messages. You can create segments based on open rates, services accessed, and so much more. You can even create a segment for those who have opted in to your email list but have yet to make an appointment. Once you segment your list, you can create emails for each group of people.

Your welcome email sets the tone for your entire campaign. If people don’t like your welcome email, they aren’t likely to open additional messages. Set the tone by providing lots of great information in the welcome email. Use visuals that draw interest and let people know what to expect with your emails.

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Have you noticed how much dental practices have changed over the years? Much of that change has to do with the corporate practices that have moved into cities and even towns. These practices have lots of resources at their disposal, and they are doing everything possible to take your patients from your practice.

Our answering service for dentists is staffed with operators who answer the phones for you. When people call in, they reach a trained operator, regardless of the time of day or night. The operators are briefed on your practice, so they can answer the most frequently asked questions with ease.

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Let’s go over some of the top benefits. Then consider using a service to answer the calls for your dental practice. Each phone call is a potential opportunity for your practice. The person on the other end of the line likely wants to schedule an appointment, and keeping your schedule full is the key to generating revenue for your practice.

When people get the voicemail or the line is busy, you are likely to lose lots of opportunities. Fortunately, you don’t have to miss out. By using an answering service, callers can speak to a live person any time of the day or night. Fewer hang-ups mean more patients for your practice.

While only some people will leave messages, those who do won’t be waiting by the phone for your return call. You’ll likely call the patient back to schedule, only to leave a message. Then that person might call back and leave another message and so on. Eventually, even the most determined patient will give up and go elsewhere.

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All these tasks make it difficult for receptionists to adequately collect customer details. When you use an answering service, the operators have ample time to collect all of the relevant details, so you can put them in the system. This makes your receptionist’s job much easier and ensures you have all the patient data you need.

Part of providing the best patient care is following up with people who have dental procedures such as fillings and root canals. You want to ensure that they are recovering and not having any problems. Also, you want to show them that you care. This builds patient loyalty. Unfortunately, your receptionist might not have time to make follow-up calls in a timely manner.

Your patients will know you care about them, and you will be alerted quickly if anything is wrong. You have set office hours, but you are always on call. If a dental emergency occurs in the middle of the night, you can expect your phone to ring. Of course, many of those late-night phone calls aren’t true dental emergencies and can be handled in the morning.

The service will screen the calls to determine if the caller has a true emergency or not. If there is a dental emergency, the operator will route the caller to your phone. However, if it isn’t a real emergency, the operator can schedule an appointment for the following day. This will make your job much easier.

A study found that physicians have no-show rates of 21. 1 percent when patients don’t receive appointment reminders. That number dropped to 13. 6 percent when the staff reminded patients of their appointments. While the study was conducted for physicians, you can expect similar statistics for your dental practice. Also, you can expect to have better results with follow-up calls as opposed to text reminders.

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3 percent, which is higher than the rate for people who received phone calls. Keep your waiting room full by utilizing an answering service. It’s the best way to reduce no-show rates. Even with a map on your website and driving directions via Google, some patients will have trouble finding your practice.

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