What Do Dental Marketing Bootcamp Services Include?

Published Oct 01, 19
6 min read

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Your ad has to appear at the right place and at the right time. That said, in the case of high-end cosmetic procedures or specialty elective cases, advertisements in print or on the radio may still make sense. Regardless of your medium, it is critical you have a clear call to action.

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Most Important Marketing Investment for Attracting New Dental Patients If you take everything we’ve talked about and implement it, you are headed down the path to growing your dental practice with new patients. However, once your phone starts ringing, you need to make sure your team is turning those callers into booked appointments.

As soon as that new prospective patient finds you online or clicks on one of your ads, you want them to call your practice. Congratulations! They’ve done what you wanted them to do; your marketing strategies were effective. Now your team needs to convince the caller they’ve made the right choice by calling you and that you’re ready to help them.

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What is Calling Tracking? Call tracking simply uses custom numbers that instantly forward to your dental practice or call center. There’s no delay for the caller, and no change in how your team member answers the phone. Sophisticated call tracking services record and phone call and analyze it so the dental practice owner knows what the caller wanted and if the call ended in a booked appointment.

It’s a second chance to identify and recapture missed opportunities and provide quick training to your team so they know how to handle a similar situation the next time it comes up. For more on how call tracking works, click here..

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Remember to get feedback from your team on their experience with the service. You’ll know within a couple of months whether or not virtual appointments are providing value..

Marketing plays a vital role in the growth and success of any business. And when you’re working in a saturated market like dentistry, effective marketing becomes even more crucial to bringing patients to your doorstep. If you’re like most dentists, then you’re either not very familiar with or not interested in marketing.

Grow your practice with these practical yet effective dental marketing ideas. Make SEO Work for You To drive more patients to your dental office, you have to let them know you exist first. This is where SEO comes to play. Search engine optimization is an online marketing strategy that improves your visibility and exposure in search engines.

Creating plenty of online listings for your dental practice, each one with accurate location and business information, helps boost your local SEO and improves your ranking in local search results. This will make it easier for potential clients in your area to find you every time they look for dental practices online.

Use the Internet to Educate Patients While catchy tag lines and flashy ads still manage to draw people’s attention to some extent, they’re not enough to pique the interest of modern-day dental patients anymore. You see, consumers these days are wiser and way more curious. When they experience dental problems or want to try out a new cosmetic dentistry procedure, they try to learn as much as they can about it first.

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There are plenty of ways to get involved and show your community some love and support. For one, you can partner with local non-profit organizations and provide dental care to underserved areas. You can also participate in festivals or sponsor little league teams. People appreciate businesses that give back. By becoming an active member of your community, you’re not only creating a local marketing opportunity; you’re also building relationships in person and establishing a favorable reputation for your practice.

After creating an account, that’s it; months pass before they remember to post an update. Suffice it to say; they’re making a huge marketing mistake. Used the right way, social media can benefit your practice in more ways than you can imagine. Think about it; the whole world is on social media.

Websites can seem intimidating. Social media platforms, on the other hand, encourage interaction and conversation, so people become more comfortable about getting in touch and raising their concerns. Outside of building and developing your social media presence, you can also run paid advertisements on social media to drive traffic to your website.

Work with Dental Marketing Professionals By now, you’re probably thinking, “I’d love to give these ideas a try, but I don’t have the time. Well, nobody said you have to do it all on your own. Working with a dental marketing agency is often the best way for dental professionals to stir up business and grow their practice.

Learning what you need to do to market your dental practice is easy - figuring out how to do that is much more difficult. Marketing is essential to any business’s success, and dental practices are no different. Each practice and market are unique, meaning that there is no one way to develop a marketing strategy.

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Most people screen phone calls from numbers they don’t have saved - that’s why text messages perform well for patient communication! Sending patients appointment reminders via text is a great way to maintain a relationship with your existing patient base and not disrupt their day with phone calls. Appointment reminders are beneficial to the patient because it reminds them of the appointment they scheduled 6 months ago, and to your practice because it decreases the risk of appointment no-shows.

These are just a few of your marketing options for your dental practice, but they’ve been proven to work! While marketing your practice can seem overwhelming, the benefits are worth it! Using a combination of strategies that work best for your practice and offering something unique will help your practice grow and increase your new patient numbers.

You need to attract more new patients to your practice, but you don’t know where to start. While creating and implementing a comprehensive marketing plan does take time, there are many things you can get started on today. The listed below will help you quickly amp up your practice marketing so you can start attracting a steady flow of new patients.

Fill it out accurately with your practice information, add a high quality profile photo and cover photo, and you’re ready to start engaging with your patients. You can also set up a Twitter profile or any other social media profile that you think makes sense for your practice. Then make sure that you link to your social profiles from your practice website.

Not only can it improve your search engine rankings, it shows your patients that you are an authority in your field and care about providing them with useful information. It also offers you another way to distinguish yourself from your competition. #7: Participate in your community Engaging with your community is always a good idea.

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